CAKE INN: Case Study
Challenge
Cake In wanted to boost its online presence with authentic, relatable social media content that reflected its fun, approachable brand. They knew that generic stock photos wouldn’t cut it — they needed real people, real reactions, and a real sense of community.
Approach
HYPEBRK stepped in to transform Cake In’s social strategy by focusing on face authentic content — videos and photos featuring real customers, staff, and creators enjoying the product. We developed a creative direction that balanced the brand’s playful tone with modern visuals.
Concept planning with Cake In’s team to define their brand voice and target audience:
-Sourcing real creators and brand ambassadors to feature in short videos and photos.
-Creating bite-sized video content for Instagram Reels, TikTok, and Stories — always featuring real faces and genuine reactions.
-Providing strategic guidance on captions, hashtags, and posting schedules to maximize reach.
Results:
- 3x increase in engagement within the first month
- Organic reach grew by 40% on Instagram and TikTok
- Strengthened brand community and built trust among target audience.
- Consistent, authentic content that felt real, not forced.
